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January 09, 2011

Health Care Social Media Workshop on the Web: Four-Part Webinar Starts January 26

You’re invited to join Jamie Verkamp, of the health care marketing consultancy (e)Merge, and me, for a 4 part webinar series specifically tailored to healthcare organization leaders.  These workshops begin Wednesday, January 26, and will meet weekly for four weeks.

Objective: To thoroughly communicate to healthcare leaders the power of engaging and interacting with patients, strengthening the experience and attracting new patients, through social media tools online, in a manner that is appropriate, effective and HIPAA compliant.

Methodology: A four-part video and audio webinar workshop series starting by introducing practice leaders to the power of engaging patients through social media tools, to creation and implementation of YOUR social media strategy and guided online account set-up.  Webinars will be recorded and made available to participants after each session.

What You’ll Receive: As a participant of this webinar workshop series, you will learn the “Why, Who, What, Where, and How” of utilizing social media to enhance patient experiences and attract new patients to your practice. You will walk away with the knowledge you need to understand social media and the positive effect it can have in your organization and action steps for creating your own social media strategy in your office.

Wednesday, January 26th at 12:30pm CST, 1:30pm EST

Session 1: Setting Strategic Goals: Utilizing Your Social Media for Patient Engagement

Wednesday, February 2nd at 12:30pm CST, 1:30pm EST

Session 2: Developing your Social Media Strategy to Remain HIPAA Compliant

Wednesday, February 9th at 12:30pm CST, 1:30pm EST

Session 3: Nuts and Bolts: Development of your Social Media Plan and Implementation Strategy

Wednesday, February 16th at 12:30pm CST, 1:30pm EST

Session 4: Real-time Question and Answer Session and Hands-on Consultation

To register, please visit the (e)Merge website.

Please let us know if you have any specific questions or challenges you'd like to see addressed in this webinar series.

David Harlow
The Harlow Group LLC
Health Care Law and Consulting



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spreading the word!!!

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