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January 21, 2009

Marketing Your Legal Practice Using Social Media

At an open meeting of the Law Practice Management Section of the Massachusetts Bar Association this afternoon, I gave a presentation on social media as a set of tools for marketing a legal practice, focusing on blogging, twitter, LinkedIn and Facebook.  My slides are below, for your viewing pleasure.  I think the presentation would be of interest to anyone looking into using social media -- not just lawyers.  (In a similar vein, see my recent introduction to twitter for lawyers.)  Please let me know what you think.

Marketing Your Legal Practice Using Social Media

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Update 3/23/09:  If the links in the slideshare version of the presentation aren't working for you, try this version: Marketing Your Legal Practice Using Social Media.

David Harlow
The Harlow Group LLC
Health Care Law and Consulting

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David, thank you for your insightful MBA presentation yesterday and for posting your slides. You gave me a lot of good ideas, and I will start by taking your advice to draft a few blog posts to get a feel for it, find a voice, etc. and then aim to go "live" sometime soon. I admire other attorneys, such as you, who are really out front in advantageously utilizing new technologies--great job and thanks again for sharing your insights and experience.

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