I spoke at this week's HIMSS Privacy and Security Forum in Boston on the privacy and security issues surrounding the use of social media by health care organization workforce members. My slides and a few tweets are here for your viewing pleasure, after the jump.
I recently spoke with Jon Schumacher and Michael Bloom on Health Jams -- a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space and just over the line in other domains as well.
Please feel free to connect here or elsewhere on line to continue the conversation.
Warhol's Heinz 57 works insisted upon being included as part of the visual theme for the current edition. And of course a more up-to-date artistic appropriation of the meaning of ketchup may be found in the work of Garrison Keillor, on A Prairie Home Companion -- one of the show's "sponsors" is the Ketchup Advisory Board, which touts the benefits of ketchup's "natural mellowing agents." Both Warhol and Keillor latched on to ketchup to make very different points -- Warhol, to highlight the commodification of our existence by rendering the mundane with the care ordinarily reserved for the transcendent; Keillor, to give us an odd but warm feeling inside.
What do these opposing treatments of ketchup have to teach us about health care social media? Gather round as we explore recent #hcsm posts from the blogosphere and see if you can't answer that yourself by the time you finish reading this post.
Publication was prompted by a statutory deadline in the FDASIA, and there is a 90-day comment period now open. It's a little disappointing that it literally took an act of Congress to get the agency to focus and act on this issue, and that despite the focus all we're getting here is nonbinding sub-regulatory guidance.
President Barack Obama is pushing his signature domestic program, enrollment in a health insurance plan via healthcare.gov by March 31, by shilling for it on the "Funny or Die" Zach Galfianakis mini talk show satire, "Between Two Ferns." I think it's hilarious, though not everyone thinks the humor involved befits a sitting president. Whether or not you appreciate the humor, I think you have to doff your cap to the Commander in Chief, because he is living by the maxim that you've got to fish where the fish are -- and choosing this website over network television, over White House-hosted online media, using video, using authority-subverting humor, has gotten the message out (including a clickable link) to the Young Invincibles in a way that other media just could not have done. The video was posted yesterday; it has already been viewed over 13 million times, and was associated with tens of thousands of click-throughs to the exchange website by the close of business yesterday.
Is this sort of "Big Brother" approach OK, or was it taken too far? (Follow the link to a discussion of the British case I mention in the article.)
Medical ethicist Art Caplan, my brother at the (HIPAA) bar Adam Greene and I were quoted in the AIS Health article. Greene noted that HIPAA does not cover the posting of information by or about a patient on a social network and its review by a provider. Caplan and I agreed that what's public is public, and what's private is private.
I am proud to be a member of The Walking Gallery. If you are not familiar with Regina Holliday and her unique brand of health care activism, you should be. See her blog, and follow the links in the sidebar to more Walking Gallery details. By way of example, she has written a blog post describing each hand-painted jacket in the gallery and its connection to the wearer's health care story and his or her connection to health data liberation. You can start with her post about my jacket, Friendship Pins.
Check out the newly-released video about this ongoing project below, and join the movement: