Warhol's Heinz 57 works insisted upon being included as part of the visual theme for the current edition. And of course a more up-to-date artistic appropriation of the meaning of ketchup may be found in the work of Garrison Keillor, on A Prairie Home Companion -- one of the show's "sponsors" is the Ketchup Advisory Board, which touts the benefits of ketchup's "natural mellowing agents." Both Warhol and Keillor latched on to ketchup to make very different points -- Warhol, to highlight the commodification of our existence by rendering the mundane with the care ordinarily reserved for the transcendent; Keillor, to give us an odd but warm feeling inside.
What do these opposing treatments of ketchup have to teach us about health care social media? Gather round as we explore recent #hcsm posts from the blogosphere and see if you can't answer that yourself by the time you finish reading this post.