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6 posts categorized "HealthCare SocialMedia Review"

July 09, 2014

Health Care Social Media Review #57 - The Ketchup Edition

CRI_229952Welcome to Health Care Social Media Review #57.

Warhol's Heinz 57 works insisted upon being included as part of the visual theme for the current edition. And of course a more up-to-date artistic appropriation of the meaning of ketchup may be found in the work of Garrison Keillor, on A Prairie Home Companion -- one of the show's "sponsors" is the Ketchup Advisory Board, which touts the benefits of ketchup's "natural mellowing agents." Both Warhol and Keillor latched on to ketchup to make very different points -- Warhol, to highlight the commodification of our existence by rendering the mundane with the care ordinarily reserved for the transcendent; Keillor, to give us an odd but warm feeling inside.

What do these opposing treatments of ketchup have to teach us about health care social media? Gather round as we explore recent #hcsm posts from the blogosphere and see if you can't answer that yourself by the time you finish reading this post.

Continue reading "Health Care Social Media Review #57 - The Ketchup Edition " »

November 06, 2013

Health Care Social Media Review No. 40: Good and Plenty Edition

Welcome to the 40th Edition of Health Care Social Media Review. Jack Benny never made it past 39, but we did.

 

Jack Benny v. Groucho 1955

I called for submissions addressing the issue of plenty in health care, since this is the 40th edition, and since 40 is shorthand for plenty or many in several traditions. (Think 40 days or 40 years in any number of Judeo-Christian narratives.)

In addition, while we have seen once again in recent weeks that some in the Tea Party may differ, we have agreed as a society that health care is a social good and we are doing our darnedest to continue to implement the reforms set in motion by Obamacare.

So let's call this the Good & Plenty edition.

Continue reading "Health Care Social Media Review No. 40: Good and Plenty Edition" »

December 19, 2012

HealthCare SocialMedia Review No. 19 - Festivals of Lights Edition

Welcome to the final edition of HealthCare SocialMedia Review for 2012. HCSM Review is a biweekly compendium of the best of the #HCSM blogosphere.

Given the plethora of holidays with themes of light that fall around this time of year -- Diwali, Eid al-Adha, Christmas, Kwanzaa and Hanukkah (well, some of them are on different calendars, so they sometimes fall around this time of year), this edition of the Review will attempt to incorporate the theme of lights into the roundup.

2012-12-10 17.10.39

(I had occasion to celebrate Hanukkah at the Massachusetts State House -- the photo to the left shows the Senate President, Chabad rabbi, Speaker of the House and Governor Patrick on a scissors lift, lighting the giant menorah.)

Fard Johnmar sheds some light into dark corners, debunking some common myths about online and social media health content at digihealth pulse.

2012-12-02 17.02.16Kathy Nieder is getting ready to flip the switch and turn on an online physician community for herself and fellow docs at her system. As they begin using this system, they will be in good company; a new survey coauthored by (among others) fellow tweeps and bloggers Brian McGowan and Bryan Vartabedian finds that one in four docs uses social media daily.  

(I captured the unusual set of lights shown here to the right after a friend of mine flipped the switch on his bid for a more ecumenical approach to holiday lights in his neighborhood.)  

Looking back on 2012 and peering into the future, Kevin Campbell offers some illuminating thoughts about social media, mHealth and medicine. He tips his hat to Doc Tom and the e-patient movement, medblogger Westby Fisher and others, but notes that health care providers are using social media in basic ways, just scratching the surface. It's important to match the tool to the job at hand. (Everyone's darling these days seems to be Pinterest, so here's the latest Pinterest post from the HL7 Standards blog.) And let's not forget: it's important to measure the value of your social media efforts.

I recently spoke with Barbara Ficarra about clinicians lighting up online; check out her post on the subject.

The story about physicians on twitter has jumped the shark -- it's not on a blog; it's in the LA Times, but it contains a boatload of references back to the blogerati and twitterati of health care, so I suppose it merits a link. Physicians who have not yet caught on to the many uses of social media should at least remember Dan Hinmon's advice on The One Thing You Should Not Do if a Patient Posts Negative Online Reviews. And a ll health care providers should remember not to fear patient negativity on social media.

Hospital use of social media is the subject of a Hospital Impact post, which draws in part on Reed Smith's study of Facebook use by thirteen hospital systems (check out the infographic at the link).

These days, when we think about hospitals and physicians, we often think of Accountable Care Organizations. Gregg Masters blogged about the role of social media in ACO development after hosting the #HITsm tweetchat where the issue came up.  

Patient communities on twitter are the subject of a series of posts on the Symplur blog, including this one on network centrality analysis, focusing on Kelly Young (aka @rawarrior) and other key nodes (or points of light) in the RA network. 

To balance this last post, here is a more basic primer on social media as a means to patient empowerment.

Health care brands active online understand the need to engage with patients. Exhibit A: a post on the NPR Shots blog, Social Media Help Diabetes Patients (And Drugmakers) Connect. (Shout out to Kerri Sparling.)  A key element of using social media to reach people and have a positive effect on their health is the need to meet people where they are.  This point comes through loud and clear in a post by Ruchi Dass about fighting malnutrition in rural India. And it is emphasized further by Susannah Fox, a reliable source of illumination and clarity, in her post on SMS messaging for health, and the cavalcade of comments that her posts always elicit.

Thanks to Dan Dunlop for highlighting "The Germinator" -- a homegrown, soon-to-be-viral video focusing on hospital acquired conditions (HACs) coming to you from Crouse Hospital in Syracuse, NY.  

With any luck, this meta-blog-carnival link will not create an irreparable tear in the fabric of the universe: Hold onto your hats while I commend to your attention the Festival of Lights edition of the Health Wonk Review recently hosted by Hank Stern at InsureBlog.

Candle_2A jumble of greetings to everyone, some late and some early: Shubh Deepavali, Eid Mubarak, Merry Christmas, Habari Gani, Hanukkah Sameach, and a Happy New Year. Here's to balance, and to a step back from burning the candle at both ends.

HealthCare SocialMedia Review has information about the next edition’s host and instructions on how to submit your posts for review in future editions.

David Harlow
The Harlow Group LLC
Health Care Law and Consulting
  

December 14, 2012

Call for Submissions - Health Care Social Media Review No. 19

Next Wednesday your humble HealthBlawger will be hosting Health Care Social Media Review No. 19.

From the HCSMReview blog carnival homepage:

HealthCare SocialMedia Review is the blog carnival for everyone interested in health care social media.  It is a peer-reviewed blog carnival; the host of each edition decides which of the posts submitted for consideration are suitable for inclusion.

Our mission is to serve as a hub for posts from the best and the brightest health care social media writers, thinkers, users and proponents worldwide, to contribute to better understanding and adoption of social media in health care.  This carnival is intended to showcase posts about health care social media use, best practices, guides, resources, case studies, experiences, new techniques and technologies and new social media communities and tools.  We seek to spread the word that the use of social media in health care is becoming unavoidable and is of critical importance to both patients and providers worldwide.

Check out Nos. 1-18, linked to at the bottom of the HCSM Review carnival homepage.

Please send in any and all blog posts from the past two weeks that touch on health care social media. Given the season, please feel free to demonstrate how the posts you suggest are tied to Diwali, Hanukkah, Christmas or Kwanzaa -- or even the relatively recent Eid al-Adha (which this year falls almost in this season of festivals of lights, but has a somewhat different theme). This thematic touch would be appreciated, but is not required, by any means. 

The HealthBlawger awaits your submissions -- please send them in via this form by 8 p.m. Monday.


If the form is not working for you, email your submission david AT harlowgroup DOT net

 

See you back here next Wednesday.

David Harlow
The Harlow Group LLC
Health Care Law and Consulting
 

April 18, 2012

HealthCare SocialMedia Review #2: The Privacy and Security Edition

Welcome to the latest edition of the HealthCare SocialMedia Review, the blog carnival that's all about health care social media. Today we take a look at some of the privacy and security issues relevant to the medium, and at some other current and topical posts from around the blogosphere. But first, pour yourself another cup of coffee, put your feet up, and have a listen to a lighthearted ode to an emblem of secrecy from an earlier age:

Tell some folks you have a secret, and they'll be all over you, cajoling it out of you.

When my late grandmother was an irrepressible little old lady in her late 90's, she would chat people up wherever she met them, and folks would invariably ask her how old she was.  She would smile and respond: "Can you keep a secret?"  As her next victim leaned in, nodding his or her head, she'd let loose the zinger: "So can I."

Responsible users of health care social media understand that a juicy anecdote can make a point far more effectively than a dry textbook recitation of facts and figures, but we also appreciate the need to make sure, sometimes, that "the names have been changed to protect the innocent," the need to keep some things secret.  This imperative exists in a relationship of dynamic tension with the need to share information in order to promote better understanding of disease and health at both the individual and population level.  Neither is an absolute; both need to be observed, and each has its exceptions. Welcome to the exciting world of health care social media!

6928038302_53d0c6937c_zLast week marked the first edition of the TEDMED conference in its new home, and one of the TEDMED talks highlighted this tension by essentially posing the question: Would you join the Facebook of medicine?  Leslie Saxon wants to "get 8 billion heartbeats on speed dial" via everyheartbeat.org, bringing the Quantified Self movement to everyone, and her message was heard loud and clear across the pond by 3G Doctor, who blogged about her talk.  

Phil Baumann finds the prospect to be creepy.  

Mark Browne has another take on the QS approach, and the way in which patients may need to be engaged in their health care, inspired by a Google Street View car sighting.  (Let's assume the Google Street View car isn't listening in on patient data transmissions, though.)

6929103506_7447ebb33cRegina Holliday was at TEDMED too, sharing the action through her painting, and she gives voice to her art on her blog; a painting of hers from this conference is explicated through a post about spit. (Disclosure: The HealthBlawger is a member of The Walking Gallery.)

It's nice to see a new generation grappling with the issues raised by the use of social media in medicine. Medical student Emily Lu has a post up at KevinMD.com on the ethics of social media use in medicine -- she offers more questions than answers, but the questions are key ones that demand our attention. As we work towards answering these questions for a new generation, an older generation (not that old), in the person of Bryan Vartabedian, says that when it comes to doctors and social media, the sky is not about to fall anytime soon

Physicians and patients are often the focus of discussions about health care social media, but other health care professionals are, of course, using these tools as well. Barbara Ficarra highlights their use by nurses, and calls attention to a nursing tweetchat (#APRNchat ... not to be confused with #RNchat).

Pinterest_Logo_RedMost of you have probably heard of Pinterest by now, and maybe some of you are using this platform. Marie Ennis O'Connor points out the good and the bad, and suggests (man, I love having a non-lawyer say this) actually reading the Terms of Service.  

For anyone considering dipping a toe in the health care social media waters, a top-of-mind question is always: Is it worth the time and effort?  At Walking the Path, Fard Johnmar suggests that ROI isn't the right metric, and that there are other ways to measure the full economic benefits of digital health content.

Pharma has a continuing love-hate relationship with social media, and last week, Boehringer US posted social media guidance for employees -- on YouTube.  Kinda cheesy feel to it, IMHO, but it distills it all down to four points: (1) You are responsible for your behavior, (2) Understand the tools, (3) Think about your audience and (4) You are our eyes, ears, and voice. 

TimimiIf we're looking for succinct, accessible policy statements on the use of health care social media, then personally, I prefer the 12-word social media policy of Dr. Farris Timimi, Medical Director of the Mayo Clinic Center for Social Media (disclosure: I'm on the Center's advisory board):    

  • Don’t Lie, Don’t Pry
  • Don’t Cheat, Can’t Delete
  • Don’t Steal, Don’t Reveal

(You might also want to check out this old chestnut, from Dan Hinmon of Hive Strategies and your humble HealthBlawger: 9 No-Nonsense Rules to Ensure a HIPAA-Compliant Social Media Strategy.)  

Responding in part to the FDA's issuance of incredibly limited social media guidelines, Laurie Gelb offers some thoughts on a way forward for pharma and social media on The Health Care Blog.

While we're on the subject of social media guidelines, be sure to check out the HIMSS social media workgroup white paper posted on the HIMSS blog with a call for comments and a nod to Lee Aase, Director of the MCCSM.

Aside from the do's and don'ts, U.S. health care organizations need more work in the whys and wherefores department.  A recent study shows that in the US of A, health care organizations use social media mostly for marketing, unlike their counterparts in a number of other countries, where use is more focused on communication -- among providers or otherwise. (Of course, our market-based health care economy may have just a little bit to do with that focus, no?)

Speaking of the market ...  "Free" is never really free, and we pay for some online tools by exposing ourselves to ads.  Context-sensitive ads based on health content are cause for concern over at David Williams' Health Business Blog.  This brings to mind the new Google privacy policy, which says the 'plex has a hands-off policy when it comes to "sensitive personal information," including "confidential medical facts" (gosh, did a lawyer write this policy?) -- but we've seen this movie too, in an earlier NY Times piece about Target and, well, targeting.

Pony expressFinally, please consider the relationship between the government and social media tools. Just as social media has lowered barriers, geographic and otherwise, between physician and patient, and among collaborators, so, too, has it lowered barriers to engagement with those elected and appointed to serve in our nation's capital.  Let's examine the activity related to Federal stimulus dollars focused on health care, as an example. First, the government, in the form of ONC, is blogging about state health information exchange grantees taking part in the ONC consumer innovation challenge. (See more about the ONC and consumer/patient engagement courtesy of Nikolai Kirienko.) Second, there are numerous tools to use in analyzing the proposed regulations on Stage 2 of Meaningful Use of Electronic Health Records (e.g., bookmarked regs and comparison chart shared socially) as well as exhortations to comment on the proposed regs (you may sample a few courtesy of Dave Chase, Brian Ahier and Project Health Design), tools to use in commenting officially and unofficially, and tools to be used in aggregating comments so that they may be filed officially (hat tip to Nate Osit), which have been shared socially. This is so very different from the bad old days of the Pony Express, which is what we used to communicate with Washington when I was starting out in practice. (Not really. Just checking to see if you're still awake.)

John Tlumacki The Boston Globe 2012 MarathonGentle reader: You did it!  This is the end of the line. Thanks for riding with us this week on the HCSMReview Express.  In the immortal words of Michael Dukakis, speaking about the run for the White House (not about enduring this lengthy edition of HCSMR), It's like running the Marathon (and yes, the Boston Marathon runners did wend their way through my leafy suburb on Monday, as they do each year). We hope you come back and try it again. 

HCSMR iconHealthCare SocialMedia Review has information about the next edition (which will be up in two weeks' time) and instructions on how to submit your posts for review in future editions. 

David Harlow
The Harlow Group LLC
Health Care Law and Consulting
 

April 13, 2012

Call for Submissions: HealthBlawg Hosts HealthCare SocialMedia Review #2 Next Week

MP900401917Ladies and gentlemen, boys and girls, the floodgates are open: Please submit your posts for the upcoming sophomore outing of HealthCare Social Media Review -- the blog carnival for health care social media, featuring the most recent fortnight's crème de la crème of blog posts on the topic. (Follow the link for submission instructions via web form or via email to david AT harlowgroup DOT net.)  

We'll focus on privacy and security issues, but other topical submissions are welcome as well.  Just get everything in by 6 pm ET on Monday April 16 (earlier, if you'd like to be kind to your humble HealthBlawger).

Through the alchemy of the interwebs, the posts you submit will be transformed into golden flax, woven together into a seamless thing of beauty -- and you will count yourselves lucky to read it right here next Wednesday morning, April 18.

Tell your friends and neighbors, and we'll reconvene at HealthBlawg just a few short days from now . . . for the one, the only, HCSM Review #2.  

Be there! Aloha!

David Harlow
The Harlow Group LLC
Health Care Law and Consulting