Health 2.0 Spring Fling comes to Boston this week. The pre-conference code-a-thon is already history. I'm going to help kick things off with a Health Law 2.0 session on Monday. For those who'd like to follow along at home Monday and Tuesday, here's the tweetstream; the hashtag is #health2con.
Smart Social Media Policy for Healthcare I've been working with health care providers on social media issues from a variety of perspectives; this article from Monster.com is focused on the employment-related issues that arise from health care organizations' employees' use of social media.
I look forward to seeing old friends and new at Health 2.0 in Boston.
While we're on the subject of conferences, I'll mention just one more: I'll be speaking at Medicine 2.0 in Boston this fall, and HealthCamp Boston will take place the day before: September 14. Please hold the date for HealthCamp -- whether or not you'll be attending Medicine 2.0 -- and let me know if you'd like to help organize (or sponsor) this unconference.
Meaningful Use Stage 2 regulations were released in March by CMS and ONC. Over the past month or so, I've been working with other members of the Society for Participatory Medicine (thank you, all) to prepare comments on these regulations from the patient perspective. Last Friday, we filed two comment letters on the proposed regulations. One letter to the ONC on Meaningful Use Stage 2, and one letter to CMS on Meaningful Use Stage 2. Each letter opens like this:
The Society for Participatory Medicine applauds the work done to date in focusing on patient engagement in the proposed Stage 2 Meaningful Use regulations and the proposed Health IT Standards regulations. It is our hope that the final requirements will be even stronger and more focused in this regard than the current drafts. As set forth in greater detail in the attached letter, we have a number of comments that we believe will improve the regulations and their use as a lever to improve patient experience, patient engagement, patient care and, ultimately, patient outcomes. We would like to highlight two in particular:
We favor improving the likelihood that patients will access their data by allowing for some automation of the process of accessing and downloading patient data, using existing technologies that protect patient privacy and security.
We also favor immediate patient access to information in the patient’s electronic health record – unless the patient has elected otherwise.
The overarching principle with respect to patient access to electronic health record data running through the entire meaningful use regulation and the health IT standards regulation should be:
“Nothing about me without me.”
The Society for Participatory Medicine has individual and institutional members nationwide and has a governing board comprised of both clinicians and patients. It was founded to study and promote participatory medicine, which we define as being centered on networked patients shifting from being mere passengers to responsible drivers of their health, and providers who encourage and value them as full partners. For further background on the Society and its activities, we invite you to see the Society’s website (http://participatorymedicine.org), its online journal, The Journal of Participatory Medicine (http://jopm.org) and its blog, e-patients.net.
I invite you to read the Society for Participatory Medicine press release, Participatory Medicine Society Urges Quick Patient Access to Medical Information, outlining the Society's stance on the issue, and the recent posts on the Society's blog, e-patients.net, explicating the SPM Meaningful Use Stage 2 comment letters a little further, and putting them in context -- in particular, juxtaposing them against the American Hospital Association comments calling for a 30-day delay in patient access to information once it's in their EHRs. (The proposed rule calls for up to 36-hour and 4-business-day delays, depending on context, and the SPM comments call for immediate access.) Technologically literate commentators, including Fred Trotter, take issue with the AHA's view that 30 days are needed to respond to a request for an EHR. (Fred's post says a lot more -- check it out.)
Finally, take a few moments to consider Regina Holliday's comments on the proposed rules, filed in the form of a slideshow featuring her paintings:
Facebook has announced a new box you can check off on your profile: organ donor. (It's available in the US & UK so far, for a total of almost 200 million members; more countries in the works.)
What does this mean and why should you care?
At bottom, this means that Facebook is adding yet another data point to the myriad bits and bytes it already has on so many of us (What's your birth date? Have you ever broken a bone? etc.), which it slices and dices in order to target ads and sell to third parties (and flog news of its upcoming IPO). Checking off the organ donor box on Facebook doesn't make you an organ donor (you need to register with your state DMV), but serving up easy links to organ donation registration sites and motivating registration by showing that friends have registered (or at least checked the box) -- i.e., "norming," in the parlance of BJ Fogg, as quoted in the NY Times piece linked to above -- is likely to increase donor registration, and to increase family awareness of the choice at (or, preferably, before) the time when family members are called upon to carry out the wishes of a donor.
If you are spooked by the idea of Facebook having this information about you, I would ask whether you make your birth date visible on Facebook. I don't; revealing birth date makes identity theft that much easier, and I'm more spooked by that possibility than by the prospect of everyone on Facebook knowing my organ donor status. I am not concerned (as some are) about someone making the decision to treat me as nothing more than a vessel for donated organs, and I think that it should be possible to strike a balance between a good death and preserving organs for transplant.
Anything we can do to legitimately increase the supply of organs for donation is a good thing -- too many people languish and die while waiting for an organ. My problem with this solution is that it is as much about Facebook as it is about organ donation. While I would expect donor numbers to go up as a result of this initiative, the numbers are not likely to be too significant, because implementing the choice to donate organs requires doing more than clicking something on Facebook -- it requires going through all the steps necessary to memorialize an organ donation in the real world.
I would like to see Facebook using its muscle to lobby for a presumed consent law -- meaning that in the absence of formal directives to the contrary, the presumption should be that a person has consented to organ donation at the appropriate time, reversing the presumption now in effect in this country. The company has taken an interesting first step, and it will be interesting to see if it pursues this issue beyond the limits of its own pages and monetization strategy.
Ladies and gentlemen, boys and girls, the floodgates are open: Please submit your posts for the upcoming sophomore outing of HealthCare Social Media Review -- the blog carnival for health care social media, featuring the most recent fortnight's crème de la crème of blog posts on the topic. (Follow the link for submission instructions via web form or via email to david AT harlowgroup DOT net.)
We'll focus on privacy and security issues, but other topical submissions are welcome as well. Just get everything in by 6 pm ET on Monday April 16 (earlier, if you'd like to be kind to your humble HealthBlawger).
Through the alchemy of the interwebs, the posts you submit will be transformed into golden flax, woven together into a seamless thing of beauty -- and you will count yourselves lucky to read it right here next Wednesday morning, April 18.
Tell your friends and neighbors, and we'll reconvene at HealthBlawg just a few short days from now . . . for the one, the only, HCSM Review #2.
Nissenbaum argues that the real problem "is the inappropriateness of the flow of information due to the mediation of technology." In her scheme, there are senders and receivers of messages, who communicate different types of information with very specific expectations of how it will be used. Privacy violations occur not when too much data accumulates or people can't direct it, but when one of the receivers or transmission principles change. The key academic term is "context-relative informational norms." Bust a norm and people get upset.
However, after reading this piece (and, admittedly, not having read Nissenbaum’s academic papers), the contention that this is the first and last word on the question of context-sensitive privacy and sharing -- “What you tell your bank, you might not tell your doctor. What you tell your friend, you might not tell your father-in-law.” -- rings hollow for me (as it has for the Wall Street Journal Ideas Market blog, as well).
A whole 'nother issue is the issue of whether norms have any lasting value: How long before today's privacy norms -- even assuming there are some shared norms in this arena -- are replaced by tomorrow's norms? (On a related note, even the status of evidence-based medicine as a gold standard for guiding clinical practice has been questioned; contrarians hold that personalized medicine for an individual may require approaches that run counter to EBM as proven out over a population.)
Facebook and Google+ tout their context-sensitive sharing tools, which allow for limited sharing of posts to segmented audiences, and most of us understand that we barter personal data for the “free” services they provide; furthermore, this barter exchange usually benefits us as individuals as well -- we get better-targeted messages online as a result. I would certainly prefer to see Facebook and Google+ be a little more transparent about their use of personal data, and other sites and services also need to be transparent. At least some folks out in the wild are pretty sophisticated about their wants and needs when it comes to health care social media privacy and security, and I’m just not sure that we need a new paradigm fueled by jargon from the ivory tower -- though perhaps further inquiry would lead me to conclude otherwise.
In the health care and health care social media context, we all need to be aware of our own needs and desires concerning sharing of personal information, and we all need to be aware of the ways in which personal information is shared and used, and re-shared and re-used, by the platforms and repositories that we use. Armed with this knowledge, we can work to establish our own context-sensitive norms, and work to ensure that they are honored.
Many users of social media tools for health care purposes have already internalized context-relative informational norms that must be layered on top of existing privacy and security concerns unique to the health care arena. To those who have not: the HealthBlawger hopes that this post will alert those who have not to avail themselves of the plethora of resources available to them: other health care social media privacy and security content here on HealthBlawg, the Mayo Clinic Center for Social Media (disclosure: I sit on its external advisory board), among many others -- please share any favorites in the comments. These resources should help folks fine-tune individual and institutional approaches to the use of these powerful tools.
Setting aside for a moment the mangling of the English language in this quote (see the full article on HCAHPS and P4P), we can probably agree that financial incentives are often a reasonable way to evoke desired behavior change.
At the moment, we're talking about providing care in a way that evokes favorable responses by patients on the HCAHPS questionnaires. Hospitals that have been attentive to patient satisfaction matters -- as measured by HCAHPS -- will be the winners; others, the losers, in the Medicare zero-sum-game of value-based hospital reimbursement.
We love, love, love metrics. We think that if we dole out financial rewards based on metrics, then health care will be improved. So we've developed about 1,000 quality measures (see National Quality Forum (NQF) measure list), and we ask providers to track performance on too many of them, on the theory that you cannot manage what you do not measure -- an aphorism with truth to it, but folks, we have run amok with measures.
Since we don't track all 1,000 all at once, we end up focusing on the dozen or so metrics in front of us at any given time, and other things fall off the table.
I would love to see six or eight ur-measures that are predictive of quality across a broad spectrum of issues. I've had the opportunity to discuss this and related P4P issues with some leaders in the field, and offer for your listening (or reading) pleasure (well, OK, it's subjective ...) interviews I've done with Leah Binder of the Leapfrog Group, Don Berwick before he went to work for Uncle Sam and Cyndy Nayer & Wayne Burton of the Center for Health Value Innovation.
I had the opportunity to hear Pennsylvania Insurance Commissioner Michael Consedine speak in Philadelphia about his state's progress towards building an exchange the very next day (I was speaking later on the program). Pennsylvania is one of the 26 states challenging the federal health reform law (and even has a state constitutional amendment afoot that would bar implementation of the individual mandate in PA), but that hasn't stopped the Keystone State from spending a $1 million planning grant and getting a $33.8 million implementation grant to kick their state health insurance exchange into high gear. (Nothing like playing both sides, eh?)
Now that the regs are final, Pennsylvania and the rest of the states had better get cracking, because they are all supposed to have functioning exchanges by January 1, 2014. The next step would for the federales to give the high sign that they are on track by January 1, 2013 by confirming that they meet the requirements of the "Exchange Blueprint" (which seems less prescriptive than "Plan"); if they don't, or Uncle Sam says their plans aren't up to snuff, then the feds are to step in and run the state exchange. Interestingly, state-level exchanges may be run by the feds (i.e., HHS) "directly or through agreement with a not-for-profit entity." 45 CFR 155.105(f). While some detail is offered about state-chartered not-for-profits that may run exchanges on behalf of states, regions within states, or groups of states (though given current insurance marketing rules and practices that are state-specific, multistate exchanges seem yet to be a pipe dream), no detail is offered about this potentially very important not-for-profit -- after all, there could theoretically be a single not-for-profit entity operating most state-level exchanges come January 2014. Furthermore, a state-run exchange may contract out its operations in whole or in part to a private entity "that has demonstrated experience on a State or regional basis in the individual and small group health insurance markets and in benefits coverage" and is not a health insurance issuer. 45 CFR 155.110. It will be interesting to see which of the usual suspects move into this new market opportunity.
Given the late date of the final regs relative to the January 1, 2014 compliance date (which is statutory), I'm thinking that Uncle Sam will be running a whole bunch of state health insurance exchanges, at least for a while. On the one hand, January 2014 isn't exactly around the corner; on the other hand, we're talking about state bureaucracies that will either have to make or buy exchanges, and both state procurement and state hiring systems may well be described as byzantine. Not to mention the fact that many states haven't even passed the legislation necessary to establish this new state function. Or that many are hanging back pending the Supreme Court review of the health reform law.
Massachusetts won't be one of those making or buying this time around, of course, since it already has an exchange (we call it the Connector) up and running under the Massachusetts health reform law. The grandfathering language in the draft regs has survived (45 CFR 155.150), so folks here in Boston won't have to tweak the Connector to comply with federal requirements, at least initially. A state with an exchange up and running since January 1, 2010, and having at least the percentage of its population covered as CBO estimated in March 2011 will be covered nationally under the ACA in 2016 (95%) may continue to run its own exchange, but will need to work with HHS to determine whether there are any areas onf noncompliance with the federal exchange regs, and work to rectify them.
Stepping back from the details, the naysayers will say that the state subsidies built into the exchange for eligible residents will break the camel's back -- universal coverage is a pipe dream we can't afford. The counter-argument, of course, is that we can't afford widespread uninsurance.
A question that remains is whether we can afford widespread underinsurance. While this set of regs is certainly long, it is not comprehensive. About half of the reg is dedicated to matters of eligibility and enrollment. A couple of key issues have been deferred, including the definition of the "essential health benefits" that must be offered by a "qualified health plan" or QHP -- i.e., any health plan that hopes to be listed on a state exchange. The idea is to have that set of benefits determined by reference to the local (i.e., state-level) "typical plan," which may mean the plan with the most subscribers. Carried to a logical extreme, this approach to defining QHP, while certainly respectful of market differences state to state, could end up undercutting the goals of the ACA by establishing what may be a very low threshold for coverage. This sort of state discretion runs through other aspects of the rule as well; it is not all command-and-control.
As insurers prepare themselves for working with exchanges, they must also prepare themselves for the realities of guaranteed-issue policies based on community rating and no pre-existing condition exclusions. The final regs addressing these issues for the transition period of 2014-2106 and beyond were also issued last week -- the three "R"s: Reinsurance, Risk Corridors and Risk Adjustment; read more about them here. One note on the final reg: calculation of plans' risk scores will be handled by the plans and not by the federales (thanks to comments by Congressional Republicans concerned about government holding the private health data needed for these calculations), which may introduce opportunities for disputes, and certainly reduces opportunities for some big-picture, big data trend analysis in the future.
As January 2013 approaches, some states will be working hard to demonstrate their readiness to comply with the Exchange Blueprint, while others hold back, with one eye on the Supreme Court and one eye on the Congress to be elected this fall. While the regulations allow for a varied patchwork of state exchanges, it seems likely that we will see greater uniformity across the country, with many, if not most, exchanges run -- at least initially -- by the federales or a federal contractor.
While the HealthBlawger is generally loath to republish press releases, the source for the presser reproduced below is, well, the HealthBlawger himself. With such impeccable provenance, we need make no further apologies ....
HealthCare SocialMedia Review - A New Blog Carnival - To Launch In April
On April 4, 2012, the inaugural edition of a new blog carnival, HealthCare SocialMedia Review, will be posted on HealthWorks Collective by HWC curator Joan Justice, one of the co-founders of HCSMR. “We were inspired by other blog carnivals, including Grand Rounds and Health Wonk Review, and decided it was time to bring the blog carnival treatment to the world of health care social media,” said Justice.
David Harlow (aka HealthBlawg), health care lawyer, HWC advisory panel member and the other co-founder of HCSMR, continued:
The #hcsm tweetchat moderated by Dana Lewis and the community built by Lee Aase through the Mayo Clinic Center for Social Media are two examples of the many ways in which those of us who are involved in health care social media are able to interact, share best practices and new developments, and learn from each other. By adding a blog carnival to the mix, we hope to increase the sharing of long-form thoughts on the opportunities and challenges associated with health care social media.
Justice noted, “All are welcome to submit blog posts for consideration to each edition’s host. HCSM will be posted every other week -- alternating weeks with Health Wonk Review. And for the uninitiated: a blog carnival is an anthology, an on-line journal club for bloggers, hosted by a different blogger each time.”
Details on hosting, submission guidelines, Justice and Harlow bios and more are available on the HCSMR home page.
Joan Justice joan AT socialmediatoday.com or @healthcollectiv David Harlow david AT harlowgroup.net or @healthblawg
# # #
Health care social media is of consequence in its own right, but also as a tool to implement or leverage other initiatives, across the spectrum of health care innovation today, including participatory medicine, accountable care organizations, mHealth and others. We look forward to your participation in the HealthCare SocialMedia Review blog carnival as contributors, hosts and engaged readers/commenters. See you April 4, at the inaugural edition, on HealthWorks Collective.